Companies spend millions of dollars on growing their brand equity and yet very few companies track the return on this investment in the form of market share, brand awareness, strategy and loyalty measures in one place.

The Brand Equity Hub captures the performance and history of a brand over time.

It provides the ability to build and share powerful brand knowledge across business groups and countries in a consistent way.

Imagine being able to view how brand positioning and personality has been shaped and changed over a ten year period for your brands.

Ask us about the phenomenal results that some of our customers have achieved so far.

Benefits     Brand KPI and ROI on brand investments available All historical brand information at finger tips Digital Asset Management

Actual Customer Results     Marketing investments measured to maximise ROI Ensured continuity with change of personnel Huge saving in time

Key product capabilities

• Knowledge retention
• Performance tracking
• Brand portfolio management
• Brand strategy development and management